5 Ways Professional Staging Advice Can Help Sell a Home

by Mina Kuper 01/31/2021


Image by Mark McCammon from Pexels

Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.

Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.

Planting a "Buy Idea"

Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the  buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.

Focusing on "Best" Features

A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.

Minimizing Awkwardness

No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.

Maximizing Existing Space

Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!

Magnifying Value

Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!

About the Author
Author

Mina Kuper

Growing up in New York Mina Kuper had dreams of owning real estate, but never thought she might actually become a respected leader in the real estate industry someday. You cannot always predict where or when you will discover what you are meant to do in life!  

Mina was taught at an early age that if you want something in life, you have to work for it. Her parents came from Eastern Europe and had to learn how to excel to help others. She followed their example, making a point of working hard at everything she did.   

Never wavering in her resolve to become the best version of herself with each career move, she worked her way up from launching a Rental Department in a startup Real Estate office to becoming a successful New York Real Estate Broker. In 2001, she moved to Los Angeles where she became a California Real Estate Agent. Mina is also a licensed real estate agent in Arizona.

As her career advanced, Mina found her stride working with multiunit, commercial,1031 exchange, and single-family properties, divorcing couples, trusts, and probate real estate – In addition, she has earned a Certification in Trust and Probate Real Estate and completed speaking engagements on Negotiation at area law schools. Her expertise in all these areas has not only set her apart from other agents but has also proven to be a real benefit for her clients. Mina donates a portion of her proceeds to animals and children causes. They don’t have a voice but she does. 

Google reviews

Erin reviews 4 months ago Mina went above and beyond for my family. We had an unfortunate situation cause us to need to sell and buy a new home in a short period of time. Mina hit the ground running and was proactive, resourceful, and ultimately her hard work and …


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Mina is caring and charitable, and with over a decade’s worth of experience in real estate, knows the real estate market well. She is actively involved in the community, especially with our local neighborhood school, always looking for solutions to benefit children, education, and the community at large. If you’re in the market for a new home, make the move & reach out to her today!