Real Estate Investing: Setting Goals

by Mina Kuper 10/11/2020

Photo by F. Muhammad via Pixabay

Whether you're about to sign on your first rental property or already possess a portfolio full of properties that are cash-flowing like crazy, you need this. Time to reframe your mindset, step above the minutiae, and get a panoramic view of the path you're choosing. 

Why Set Goals?

It's easy to get caught up in chasing shiny new investments--especially as you gain experience investing and managing properties. But chasing every fabulous deal that pops up can take you on more than a few rabbit trails that won't get you any closer to your end goal. 

  • Maybe you want to semi-retire at 40 and travel the world with your family. 
  • Maybe you want to build your net worth so you'll be able to unload most of your properties once you retire and reinvest into building your own dream home. 
  • Maybe you want to focus on building sustainable positive month-to-month cash flow so you can pursue non-real-estate-related goals. 

You might stumble across a slew of excellent deals and solid investments that don't fully push you toward your goals. They're good. Great, even. But maybe they require more in-depth vetting of tenants than you're willing to take on right now, or a complete rehab that you don't have enough hours in the day to pull off. 

Zoom out. Secure your vision. Grab a pen. And set some goals. 

Characteristics of Great Goals

  • Excellent goals are specific and measurable. You'll know beyond a shadow of a doubt when you've arrived at them. Maybe it's a certain number in terms of cash flow or net worth. Maybe it's the point at which you can quit your day job. Maybe it's something else. If you can't measure it, it's probably not specific enough. 
  • The best goals are realistically achievable. Anyone can set a goal to become a billionare in the next 12 months. Unless it's realistic for you, keep dreaming about it and working toward more achievable chunks of that dream. 
  • The best goals involve other people. This one might surprise you, but a team/community/network mentality is staggeringly important for real estate investors. You'll need a team you can rely on, and your long-term goals should involve deepening your network with investors, real estate agents, and other industry professionals that are rock stars in their fields. 
About the Author
Author

Mina Kuper

Growing up in New York Mina Kuper had dreams of owning real estate, but never thought she might actually become a respected leader in the real estate industry someday. You cannot always predict where or when you will discover what you are meant to do in life!  

Mina was taught at an early age that if you want something in life, you have to work for it. Her parents came from Eastern Europe and had to learn how to excel to help others. She followed their example, making a point of working hard at everything she did.   

Never wavering in her resolve to become the best version of herself with each career move, she worked her way up from launching a Rental Department in a startup Real Estate office to becoming a successful New York Real Estate Broker. In 2001, she moved to Los Angeles where she became a California Real Estate Agent. Mina is also a licensed real estate agent in Arizona.

As her career advanced, Mina found her stride working with multiunit, commercial,1031 exchange, and single-family properties, divorcing couples, trusts, and probate real estate – In addition, she has earned a Certification in Trust and Probate Real Estate and completed speaking engagements on Negotiation at area law schools. Her expertise in all these areas has not only set her apart from other agents but has also proven to be a real benefit for her clients. Mina donates a portion of her proceeds to animals and children causes. They don’t have a voice but she does. 

Google reviews

Erin reviews 4 months ago Mina went above and beyond for my family. We had an unfortunate situation cause us to need to sell and buy a new home in a short period of time. Mina hit the ground running and was proactive, resourceful, and ultimately her hard work and …


Fantastic agent and an amazing person! It was an absolute pleasure working with Mina. She is extremely knowledgeable, flexible and patient. She handled my families probate of 9 properties. She was able to sell all the properties in a timely manner and we received top dollar for all the properties, even the ones that were in rural areas.

Wendy Mina is amazing. Don't hire anyone else for your real estate needs. She helped me so much. She is not about making the most money. She wants her clients to be happy and goes out of her way to make things happen. She is worth more than the commission!!!


Mina is amazing!! She really helped my fiancé and I in our home search. We were working with another realtor prior to her and we were not very happy as he didn’t seem to be very proactive when it came to helping us look for homes. Meeting Mina was a life saver as we were going to put the home search on hold, but the first time I spoke to Mina she was ready and willing to go show us homes that same day. I was so impressed with her eagerness to show us homes and contacting selling agents to get all the information. She is very knowledgeable in what she does and was able to walk us thru every step, as we were first time home buyers. I am very please that we found her and will definitely recommend her in the future!


Mina is caring and charitable, and with over a decade’s worth of experience in real estate, knows the real estate market well. She is actively involved in the community, especially with our local neighborhood school, always looking for solutions to benefit children, education, and the community at large. If you’re in the market for a new home, make the move & reach out to her today!